Invisible Influence by Jonah Berger (Author)

Publisher: PSYCHOLOGY

Availability: In Stock
SKU: 47848
Number of Pages: 272

Rs.630.00

Rs.990.00

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Description
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Description

In "Invisible Influence," Jonah Berger explores the subtle forces that shape our decisions and behaviors without our awareness. Drawing on research from psychology, sociology, and behavioral economics, Berger reveals how social influence operates in our everyday lives, often affecting our choices from what products we buy to how we vote. Through engaging stories and compelling data, he uncovers the hidden factors that drive conformity, trends, and cultural norms, offering insights into how individuals can navigate and harness these influences to make better decisions.

Key Points:

Social Influence Dynamics: Berger delves into the mechanisms of social influence, showing how others' actions and opinions unconsciously shape our own.
Decision Making: He explores how these influences impact our decision-making processes, from trivial choices to significant life decisions.
Cultural Trends: The book examines how social influence drives the adoption of cultural trends and the spread of ideas.
Behavioral Patterns: Berger discusses the formation of behavioral patterns influenced by social norms and peer pressure.
Personal Empowerment: Despite the pervasive nature of invisible influence, Berger empowers readers with strategies to recognize and mitigate its effects, promoting individual agency.

Conclusion: "Invisible Influence" by Jonah Berger offers a profound exploration of the unseen forces that guide human behavior, providing both awareness and strategies for navigating and leveraging these influences in everyday life. By understanding the power of social influence, readers can gain greater control over their decisions and actions, enhancing their ability to shape their own paths and contribute positively to society.

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