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Social Psychology 12th Edition By Shelley E Taylor

  • Publisher: PSYCHOLOGY
  • Availability: In Stock
  • SKU: 36282
  • Number of Pages: 588

Rs.1,090.00

Rs.1,350.00

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"Social Psychology" by Shelley E. Taylor presents a comprehensive exploration of the principles, theories, and research findings in social psychology. This authoritative text offers readers a deep understanding of the ways in which individuals' thoughts, feelings, and behaviors are influenced by social factors, interpersonal relationships, and group dynamics.

Key Points:

1. Introduction to Social Psychology: Taylor introduces the fundamental concepts and methods of social psychology, emphasizing the scientific study of how individuals' thoughts, feelings, and behaviors are shaped by social influences.

2. Social Cognition: The book explores cognitive processes involved in social perception, judgment, and decision-making, examining topics such as attribution, attitudes, stereotypes, and social comparison.

3. Social Influence: Taylor discusses various forms of social influence, including conformity, obedience, compliance, and persuasion, examining the factors that influence individuals' conformity to group norms and compliance with social requests.

4. Interpersonal Relationships: The text delves into the dynamics of interpersonal relationships, exploring topics such as attraction, love, intimacy, communication, and conflict resolution, providing insights into the factors that shape the quality and stability of relationships.

5. Group Dynamics: Taylor examines the behavior of individuals within groups, discussing topics such as group cohesion, leadership, decision-making, and group polarization, elucidating the processes that influence group behavior and performance.

6. Prejudice and Discrimination: The book addresses the phenomena of prejudice, discrimination, and stereotyping, exploring their psychological origins, manifestations, and consequences for individuals and society.

7. Applied Social Psychology: Taylor discusses the application of social psychology principles to real-world issues such as health behavior, environmental sustainability, consumer behavior, and intergroup conflict resolution, highlighting the potential of social psychology to inform and improve various domains of human life.

8. Contemporary Issues and Future Directions: The author concludes by examining contemporary issues in social psychology, such as social media, globalization, and cultural diversity, and discussing future directions for research and practice in the field, offering insights into the evolving landscape of social psychology in the 21st century.

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Writer                 ✤    Shelley E Taylor

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