Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini (Author)

Publisher: PSYCHOLOGY

Availability: In Stock
SKU: 53941
Number of Pages: 433

Rs.910.00

Rs.1,150.00

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Description

"Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert B. Cialdini explores the art and science of effective persuasion, focusing on the moments before actual persuasion attempts. Cialdini, renowned for his research in the field of influence, introduces readers to the concept of 'pre-suasion'—the practice of strategically priming audiences to be more receptive to a message before delivering it. Through real-world examples and psychological insights, the book reveals how subtle cues and framing can significantly impact decision-making processes. This insightful guide not only equips readers with practical techniques for enhancing their persuasive abilities but also deepens their understanding of human behavior and decision-making.

Key Points:

Concept of Pre-Suasion: Introduces the concept of pre-suasion, emphasizing the importance of setting the stage before attempting to persuade.
Psychological Insights: Provides psychological insights into how subtle cues and priming influence decision-making.
Real-World Examples: Illustrates concepts with compelling real-world examples and case studies.
Strategic Framing: Discusses the strategic use of language and framing to increase receptivity to messages.
Practical Techniques: Offers practical techniques and strategies for effectively influencing others.
Authoritative Author: Written by Robert B. Cialdini, a leading authority in the field of influence and persuasion.
Impact on Decision-Making: Explores how pre-suasion techniques can impact decision-making processes in various contexts.

Conclusion: "Pre-Suasion: A Revolutionary Way to Influence and Persuade" is an essential read for anyone interested in mastering the art of persuasion. Cialdini's blend of research-backed insights and practical advice makes this book invaluable for marketers, sales professionals, leaders, and anyone seeking to understand and leverage the psychology of influence to achieve their goals effectively.

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Writer ✤ Robert B. Cialdini (Author)

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