Introduction To Behavioral Research Methods 7th Edition by Mark R. Leary (Author)

Publisher: PSYCHOLOGY

Availability: In Stock
SKU: 53276
Number of Pages: 368

Rs.800.00

Rs.1,200.00

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"Introduction To Behavioral Research Methods" by Mark R. Leary offers a comprehensive overview of the foundational principles and methodologies essential for understanding human behavior. In this 7th edition, Leary, a renowned author in the field, delves into the intricacies of behavioral research, providing readers with a thorough understanding of various research methods and their application in studying human behavior. From experimental designs to observational techniques, this book equips both students and researchers with the necessary tools to conduct meaningful and rigorous behavioral studies.

The book begins by introducing readers to the fundamental concepts of behavioral research, laying a solid theoretical groundwork for subsequent chapters. Leary then guides readers through the process of designing and implementing research studies, emphasizing the importance of ethical considerations and methodological rigor. With updated content reflecting the latest advancements in the field, including discussions on digital research methods and data analysis techniques, this edition ensures that readers stay abreast of current trends and practices in behavioral research. Whether you're a novice researcher or a seasoned professional, "Introduction To Behavioral Research Methods" serves as an indispensable resource for navigating the complexities of behavioral science.

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