How to Do Critical Discourse Analysis by David Machin (Author)

📘 Title Name: How to Do Critical Discourse Analysis: A Multimodal Introduction
✍️ Authors: David Machin, Andrea Mayr
📦 Publisher: Black White Pakistan Print

🔹 Introduction:
This book provides an accessible and practical introduction to Critical Discourse Analysis (CDA) by incorporating multimodal perspectives. It guides readers in analyzing both language and visual communication in media, politics, and everyday texts.

🔑 Key Points:

• Offers a step-by-step approach to understanding and applying Critical Discourse Analysis.

• Integrates visual and linguistic analysis for a broader multimodal understanding.

• Uses real-world examples from media, politics, and advertisements.

• Highlights the role of language in power, inequality, and ideology.

• Designed for students and researchers in communication, linguistics, and social sciences.

🔚 Conclusion:
How to Do Critical Discourse Analysis is an essential resource for those seeking to understand the deeper meanings and power structures embedded in texts and visuals. With its practical examples and multimodal focus, it equips learners with tools to critically analyze modern discourse.