Consumer Behaviour Buying Having and Being 11th Edition By Michael R. Solomon
- Publisher: PSYCHOLOGY
- Availability: In Stock
- SKU: 26919
- Number of Pages: 582
Rs.2,400.00
Rs.2,900.00
Tags: 12th Edition , Being , best books , Best Selling Books , best shop , Book Shop , Book shopping , bookshop , bookshop Multan , bookshop near me , bookshopPakistan , brand attachment , brand building , brand loyalty , branding , Buying , Buying Decisions , changing lifestyles , consumer analysis , Consumer Behavior , consumer decisions , Consumer Engagement , consumer ethics , consumer habits , Consumer Insights , consumer perception , consumer research , Convenient Shopping , cultural trends , Customer Experience , data-driven insights , decision-making process , digital behavior , Digital Marketing , digital shopping , e-commerce , economic conditions , emerging trends , emotional responses , evaluation of alternatives , experiments , family influence , good books , Having , influence strategies. , information search , Internet Shop , market segmentation , Marketing Psychology , marketing strategies , Michael R. Solomon , Michael Solomon , observational techniques , one stop shop , online consumer behavior , Pakistan Bookshop , PakistanBookshop , Pearson Books. , post-purchase behavior , problem recognition , psychological influences , purchase decision , secure shopping , Shopping , ShopSmartPakistan , social class , Social Influence , social influences , social media impact , surveys , targeting , theoretical frameworks
Consumer Behaviour: Buying, Having, and Being (11th Edition)
π Author: Michael R. Solomon
π Edition: 11th
This book provides a comprehensive introduction to consumer behavior, exploring the psychological, social, and cultural influences that shape buying decisions. It helps students and professionals understand how consumers think, feel, and act in the marketplace.
Key Features:
β Behavioral Insights β Explores consumer decision-making and the psychology behind purchases.
β Marketing Applications β Shows how businesses can influence consumer choices.
β Social & Cultural Influences β Examines the role of culture, identity, and lifestyle in buying behavior.
β Cutting-Edge Research β Incorporates latest trends in digital marketing and consumer analytics.
β Real-World Case Studies β Features practical examples from global brands.
Topics Covered:
π Introduction to Consumer Behavior β Understanding why consumers buy.
π Perception & Learning β How people interpret marketing messages.
π Motivation & Personality β Psychological factors driving consumer needs.
π Attitudes & Persuasion β Techniques to influence customer opinions.
π Decision-Making Process β The steps a consumer takes before making a purchase.
π Social & Cultural Influences β How family, peers, and culture affect buying choices.
π Digital Consumer Behavior β The impact of social media and e-commerce.
π Ethical & Sustainable Consumption β Trends in eco-friendly and responsible buying.
Who Should Read This?
πΉ Marketing & Business Students β Essential for BBA, MBA, and business courses.
πΉ Marketing Professionals β Helps develop consumer-centric strategies.
πΉ Entrepreneurs & Retailers β Valuable for understanding customer psychology.
πΉ Consumer Behavior Researchers β A great resource for academic studies.
ββββ ββ β ββββ
WriterΒ Β Β Β Β Β Β Β Β β€ Β Β Β Β Β Β Michael R. Solomon
Related Products
Rs.375.00
Rs.500.00
Rs.340.00
Rs.450.00
Rs.320.00
Rs.425.00
Rs.1,960.00
Rs.2,595.00
Rs.430.00
Rs.595.00
Rs.1,390.00
Rs.1,495.00
Rs.860.00
Rs.1,095.00
Rs.480.00
Rs.599.00
