Semiotics: The Basics 4th Edition by Daniel Chandler (Author)

Semiotics: The Basics (4th Edition)

Author(s): Daniel Chandler
Binding: Paperback
Paper Quality: White Paper
Category: Linguistics / Communication Studies / Media Studies
Recommended For: BS/Master’s students in Linguistics, Literature, Communication, Media Studies, Cultural Studies; competitive exam candidates needing conceptual clarity in semiotics

Keypoints:

1. Introduction to Semiotics: The book provides a thorough introduction to the basics of semiotics, explaining the fundamental concepts of signs, symbols, and the process of meaning-making in communication.

2. Key Theories and Figures: Chandler explores the work of key figures in semiotic theory, such as Ferdinand de Saussure, Charles Sanders Peirce, and Roland Barthes, outlining their contributions to the development of the discipline.

3. Understanding Signs and Signifiers: The text discusses the distinction between signifiers (the form of the sign) and signifieds (the concept or meaning), providing a clear framework for analyzing the relationship between them.

4. Codes and Cultural Context: Chandler emphasizes the importance of codes in communication, explaining how cultural, social, and linguistic codes shape the meanings of signs and symbols within different contexts.

5. Non-Verbal and Visual Semiotics: The book delves into non-verbal semiotics, exploring how images, gestures, and visual symbols communicate meaning and contribute to our understanding of the world.