Contemporary Business 18th Edition by Louis E. Boone (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 51020
Number of Pages: 672

Rs.600.00

Rs.795.00

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Description
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Description

"Contemporary Business 18th Edition" by Louis E. Boone, David L. Kurtz, and Susan Berston provides an up-to-date, comprehensive guide to the dynamic world of modern business. This edition covers essential topics such as marketing, finance, management, and ethics while exploring current trends like globalization, digital innovation, and sustainability. The authors aim to equip readers with practical business skills, focusing on real-world case studies and examples. By integrating technology, leadership insights, and effective decision-making strategies, this book serves as an invaluable resource for students and professionals who want to thrive in the ever-changing business landscape.

Keypoints:

Comprehensive Coverage
The book includes in-depth discussions on core business areas like marketing, finance, and management, making it a one-stop resource for fundamental concepts.
Focus on Globalization
Contemporary business practices are explored through the lens of globalization, addressing how businesses adapt and compete in international markets.
Emphasis on Digital Innovation
The book highlights the impact of technology, particularly digital transformation, on businesses, emphasizing the importance of staying current with technological trends.
Ethical Business Practices
Ethical considerations in business, including corporate responsibility and sustainable practices, are examined thoroughly, promoting responsible business behavior.
Leadership and Decision-Making
Insightful sections on leadership and decision-making are provided, helping readers understand the qualities of effective leaders and the importance of sound business choices.
Real-World Case Studies
The authors use case studies from actual businesses to illustrate concepts, offering practical examples that enhance learning and understanding.
Integration of Sustainability
The book stresses the growing importance of sustainability in business, discussing how companies can balance profit with environmental and social responsibilities.
Technology-Driven Content
Topics such as e-commerce, social media marketing, and data analytics are covered to show how technology is reshaping the business environment.
Practical Business Skills
It provides readers with tools and techniques for developing essential skills, including communication, negotiation, and problem-solving.
Updated Business Trends
The 18th edition stays relevant by addressing current business trends, including shifts due to the global pandemic, remote work, and the rise of the gig economy.

Conclusion:
"Contemporary Business 18th Edition" is an essential guide for understanding modern business challenges and opportunities. It combines theoretical knowledge with practical insights to prepare readers for success in the business world, emphasizing the importance of adaptability, ethical practices, and technological awareness.

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Writer ✤
Louis E. Boone (Author), David L. Kurtz (Author), Susan Berston (Author)

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