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061-6511828, 061-6223080 / 0333-6110619, 0371-0621455

Title Name: Research Methods For Business: A Skill Building Approach (7th Edition)
Authors: Uma Sekaran, Roger Bougie
Quality: White Paper Pakistan Print

🔹 Introduction:
This book provides a practical and skill-oriented approach to understanding and applying research methods in business. It is widely used by students, researchers, and professionals to build competence in research design and execution.

✨ Key Points:

  • Focuses on practical skill-building in business research.

  • Covers quantitative and qualitative methods with real-world applications.

  • Includes step-by-step guidance on research design, data collection, and analysis.

  • Provides examples, cases, and exercises to enhance learning.

  • Suitable for business students, managers, and researchers in diverse fields.

🔚 Conclusion:
A comprehensive guide that bridges theory and practice, making research methods accessible and applicable for business studies and professional projects.

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