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Research Methods For Business: A Skill Building Approach 7th Edition

  • Publisher: Business & Money
  • Availability: In Stock
  • SKU: 29586
  • Number of Pages: 448

Rs.490.00

Rs.795.00

MATERIAL

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Title Name: Research Methods For Business: A Skill Building Approach (7th Edition)
Authors: Uma Sekaran, Roger Bougie
Quality: White Paper Pakistan Print

🔹 Introduction:
This book provides a practical and skill-oriented approach to understanding and applying research methods in business. It is widely used by students, researchers, and professionals to build competence in research design and execution.

✨ Key Points:

  • Focuses on practical skill-building in business research.

  • Covers quantitative and qualitative methods with real-world applications.

  • Includes step-by-step guidance on research design, data collection, and analysis.

  • Provides examples, cases, and exercises to enhance learning.

  • Suitable for business students, managers, and researchers in diverse fields.

🔚 Conclusion:
A comprehensive guide that bridges theory and practice, making research methods accessible and applicable for business studies and professional projects.

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