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Consumer Psychology (1st Edition) Author: Cathrine V. Jansson-Boyd Introduction: Consumer psychology explores how thoughts, feelings, and behaviors influence purchasing decisions. This book provides a comprehensive introduction to the field, blending...
Rs.690.00
Rs.950.00
-27%
Consumer psychology by Cathrine V Jansson-boyd (Author)
Marketing Management, 15th Edition by Philip Kotler and Kevin Lane Keller is an authoritative textbook that provides a comprehensive and strategic approach to marketing. Widely recognized as one of the...
Rs.550.00
Rs.750.00
-27%