Consumer psychology by Cathrine V Jansson-boyd (Author)

Consumer Psychology (1st Edition)

Author: Cathrine V. Jansson-Boyd

Introduction:

Consumer psychology explores how thoughts, feelings, and behaviors influence purchasing decisions. This book provides a comprehensive introduction to the field, blending psychological theories with real-world applications in marketing, branding, and consumer behavior.

Key Points:

1. Psychological Factors in Consumer Behavior

   • Examines perception, motivation, attitudes, and decision-making in purchasing.
   • Discusses how emotions and cognition shape buying habits.

2. Influence of Branding and Advertising

   • Analyzes how brand identity, advertising strategies, and persuasion techniques impact consumer choices.
   • Explores the role of color, design, and packaging in product appeal.

3. Social and Cultural Influences

   • Investigates how peer pressure, cultural norms, and social identity shape consumer preferences.
   • Discusses the effects of digital marketing and social media on buying behavior.

4. Neuromarketing and Behavioral Economics

   • Introduces concepts from neuroscience and behavioral psychology to explain consumer decision-making.
   • Highlights the role of subconscious triggers and cognitive biases.

5. Consumer Trends and Ethical Considerations

   • Examines sustainable consumption, ethical marketing, and corporate social responsibility.
   • Discusses the impact of consumer psychology on policy-making and business strategies.

Why Read This Book?

• Provides a scientific yet practical approach to understanding consumer behavior.
• Essential for marketing professionals, psychologists, business students, and researchers.
• Helps businesses create effective marketing strategies based on psychological principles.
• Offers insights into emerging trends in digital marketing and consumer decision-making.

Conclusion:

Consumer Psychology by Cathrine V. Jansson-Boyd is a valuable resource for anyone interested in understanding the psychological forces that drive consumer choices. Whether you're a marketer, business professional, or psychology student, this book provides key insights into the fascinating world of consumer decision-making.