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"Basic Marketing: A Marketing Strategy Planning Approach" by William D. Perreault Jr., Joseph P. Cannon, and E. Jerome McCarthy provides a comprehensive guide to understanding the fundamentals of marketing strategy...
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Basic Marketing 18th Edition By William D
Integrated Marketing Communications (9th Edition)Author(s): Shimp, AndrewsBinding: PaperbackQuality : Black White PaperCategory: Marketing, BusinessRecommended For: Marketing Students, Business Professionals, Marketing Executives Key Points: Comprehensive overview of integrated marketing communication strategies....
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-12%