Integrated Marketing Communications 9th Edition by Shimp Andrews
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 35280
- Number of Pages: 471
Rs.1,320.00
Rs.1,500.00
Tags: 9th Edition , Advertising , Advertising Management , Andrews , Branding , Consumer Behavior , Consumer Marketing , Corporate Communication , Customer Engagement , Digital Marketing , IMC , Integrated Marketing , Integrated Marketing Communications , Marketing Campaigns , Marketing Communications , Marketing Communications Management , Marketing Communications Theory , Marketing Education , Marketing for Business , Marketing Mix , Marketing Research , Marketing Strategies , Marketing Textbook , Marketing Tools , Media Planning , Media Relations , Promotional Strategies , Public Relations , Shimp , Shimp Andrews , Social Media Marketing
Integrated Marketing Communications (9th Edition)
Author(s): Shimp, Andrews
Binding: Paperback
Quality : Black White Paper
Category: Marketing, Business
Recommended For: Marketing Students, Business Professionals, Marketing Executives
Key Points:
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Comprehensive overview of integrated marketing communication strategies.
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Covers the evolution and application of IMC in modern marketing campaigns.
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Focuses on the integration of advertising, public relations, sales promotion, and digital marketing.
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Emphasizes the importance of brand messaging consistency across all channels.
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Includes case studies and real-world examples to illustrate key concepts.
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Offers practical strategies for planning and executing successful IMC campaigns.
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Ideal for those pursuing careers in marketing, advertising, or public relations.
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Highlights the role of emerging technologies and social media in IMC.
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