Management Information Systems: Managing the Digital Firm 16th Edition by Kenneth C Laudon (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 40595
Number of Pages: 656

Rs.400.00

Rs.550.00

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Description

"Explore the dynamic intersection of business and technology with 'Management Information Systems: Managing the Digital Firm,' now in its 16th Edition, authored by renowned experts Kenneth C Laudon and Jane P Laudon. This seminal text offers a comprehensive overview of Management Information Systems (MIS) and their pivotal role in modern organizations. With a focus on managing the digital firm, this edition delves into the strategic integration of information technology to drive innovation, efficiency, and competitive advantage."

"Laudon and Laudon guide readers through the intricate landscape of MIS, offering insights into the design, implementation, and utilization of digital technologies within organizations. From harnessing big data analytics to leveraging cloud computing and enterprise systems, this edition explores the latest trends and innovations shaping the digital landscape. Moreover, the authors delve into the strategic implications of digital transformation, equipping readers with the knowledge and tools to navigate the complexities of the digital age."

"Furthermore, 'Management Information Systems: Managing the Digital Firm' provides a comprehensive framework for understanding the role of information systems in various business functions. Whether it's streamlining business processes, enhancing decision-making capabilities, or improving customer experiences, this edition highlights the transformative impact of MIS across diverse industries. With real-world case studies, practical examples, and thought-provoking discussions, Laudon and Laudon empower readers to harness the power of technology to drive organizational success in the digital era."

Key points:
1. Comprehensive overview of Management Information Systems (MIS).
2. Focus on managing the digital firm and strategic integration of information technology.
3. Exploration of big data analytics, cloud computing, and enterprise systems.
4. Strategic implications of digital transformation for organizations.
5. Framework for understanding the role of information systems in business functions.
6. Real-world case studies and practical examples for application.

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Writer ✤
Kenneth C Laudon (Author), Jane P Laudon (Author)

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