Marketing Management 16th Edition by Philip Kotler

Marketing Management – 16th Edition

Authors: Philip Kotler, Kevin Lane Keller, Alexander Chernev
Binding: Paperback
Paper Quality: A4 White Paper
Category: Business & Management, Marketing, MBA Textbooks
Recommended For:

• BBA & MBA students

• Business and marketing professionals

• Competitive exam aspirants (e.g. CSS, PMS, NTS)

• Academicians and researchers in business studies

Key Points:

1. Global Gold Standard in Marketing Education:
   Kotler's Marketing Management is considered the most authoritative marketing textbook worldwide, extensively used in top business schools.

2. Strategic Frameworks & Modern Applications:
   Covers all essential marketing concepts including STP (Segmentation, Targeting, Positioning), 4Ps (Product, Price, Place, Promotion), branding, digital marketing, customer experience, and more.

3. New in the 16th Edition:
   This edition is co-authored with Alexander Chernev, adding fresh insights on behavioral marketing, data analytics, and digital transformation.

4. Real-World Case Studies:
   Features updated global and local case studies, examples from top brands like Apple, Tesla, Amazon, and Coca-Cola.

5. Student-Friendly Layout:
   Each chapter is structured with key terms, summaries, review questions, and practical frameworks for easy understanding and exam preparation.

6. Trusted Academic Resource:
   A recommended textbook in business schools in Pakistan and globally, ideal for assignments, thesis support, and exam revision.