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Marketing Management 16th Edition by Philip Kotler

  • Publisher: MANAGEMENT SCIENCES
  • Availability: In Stock
  • SKU: 60500
  • Number of Pages: 605

Rs.1,490.00

Rs.1,650.00

BOOKS

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Marketing Management – 16th Edition

Authors: Philip Kotler, Kevin Lane Keller, Alexander Chernev
Binding: Paperback
Paper Quality: A4 White Paper
Category: Business & Management, Marketing, MBA Textbooks
Recommended For:

  • BBA & MBA students

  • Business and marketing professionals

  • Competitive exam aspirants (e.g. CSS, PMS, NTS)

  • Academicians and researchers in business studies

Key Points:

  1. Global Gold Standard in Marketing Education:
    Kotler's Marketing Management is considered the most authoritative marketing textbook worldwide, extensively used in top business schools.

  2. Strategic Frameworks & Modern Applications:
    Covers all essential marketing concepts including STP (Segmentation, Targeting, Positioning), 4Ps (Product, Price, Place, Promotion), branding, digital marketing, customer experience, and more.

  3. New in the 16th Edition:
    This edition is co-authored with Alexander Chernev, adding fresh insights on behavioral marketing, data analytics, and digital transformation.

  4. Real-World Case Studies:
    Features updated global and local case studies, examples from top brands like Apple, Tesla, Amazon, and Coca-Cola.

  5. Student-Friendly Layout:
    Each chapter is structured with key terms, summaries, review questions, and practical frameworks for easy understanding and exam preparation.

  6. Trusted Academic Resource:
    A recommended textbook in business schools in Pakistan and globally, ideal for assignments, thesis support, and exam revision.

                                                 ════ ★⋆ ═══

Writer                       Philip Kotler (Author), Kevin Lane Keller(Author)

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