Hello My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins (Author)
- Publisher: ENGLISH GENERAL BOOKS
- Availability: In Stock
- SKU: 47831
- Number of Pages: 112
Rs.250.00
Rs.395.00
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"Hello My Name Is Awesome: How to Create Brand Names That Stick" by Alexandra Watkins is a comprehensive guide on the art and science of crafting memorable and effective brand names. Watkins, a renowned branding expert, shares her insights and techniques in an engaging and practical manner. The book is designed to help entrepreneurs, marketers, and business owners understand the critical role a strong brand name plays in a company's success. Through real-world examples, actionable tips, and a touch of humor, Watkins demystifies the naming process, making it accessible to anyone looking to create a brand that stands out in a crowded market.
In this book, Watkins covers everything from the psychological impact of names to the importance of simplicity and memorability. She provides a step-by-step approach to brainstorming and refining brand names, ensuring they resonate with target audiences and leave a lasting impression. The author also addresses common pitfalls and mistakes, helping readers avoid the traps that can derail their naming efforts. "Hello My Name Is Awesome" is not just a manual but an inspiration for anyone looking to build a brand with a name that sticks.
Key Points:
- Importance of a strong brand name.
- Techniques for brainstorming effective names.
- Psychological impact of brand names.
- Tips for simplicity and memorability.
- Common pitfalls in the naming process.
- Real-world examples and case studies.
- Step-by-step guide to refining brand names.
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Writer ✤ Alexandra Watkins (Author)