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061-6511828, 061-6223080 / 0333-6110619

Title: Digital Marketing 8th Edition
Author: Dave Chaffey, Fiona Ellis-Chadwick
Binding: Paperback
Paper Quality: Black & White Paper
Category: Marketing / Business / E-Commerce
Recommended For: BBA, MBA, Digital Marketing Students, Business Professionals, E-Commerce Entrepreneurs

Key Points:

  • Comprehensive guide to digital marketing principles and strategies

  • Covers SEO, SEM, content marketing, and social media marketing

  • Practical examples and case studies from global brands

  • Insights into customer engagement and data-driven decision making

  • Updated with the latest trends and technologies in digital marketing

  • Useful for academic as well as practical business applications

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