Strategic Marketing: An Introduction 2nd Edition by Tony Proctor (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 51445
Number of Pages: 348

Rs.790.00

Rs.900.00

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Description
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Description

"Strategic Marketing: An Introduction, 2nd Edition" by Tony Proctor is a foundational text that provides a comprehensive overview of strategic marketing principles and practices. This edition builds on the strengths of its predecessor, offering updated insights into the evolving landscape of marketing strategies in a global context. Proctor emphasizes the importance of integrating marketing theory with practical applications, equipping readers with the tools necessary to develop effective marketing strategies. The book covers a wide range of topics, including market research, consumer behavior, competitive analysis, and strategic planning. With a clear structure and engaging writing style, this text serves as an essential resource for students and professionals aiming to enhance their understanding of strategic marketing concepts and their real-world implications.

Key Points:

Comprehensive Overview: Provides a thorough introduction to the key concepts and theories of strategic marketing, ensuring a solid foundation for readers.
Updated Content: Reflects current trends and practices in marketing, incorporating recent developments in the field to maintain relevance.
Practical Applications: Links theoretical concepts to practical scenarios, helping readers understand how to apply marketing strategies in real-world situations.
Market Research Insights: Covers essential market research techniques, enabling readers to gather and analyze data for informed decision-making.
Consumer Behavior Analysis: Explores the factors influencing consumer behavior, providing insights into how to effectively target and engage customers.
Strategic Planning Framework: Offers a structured approach to strategic marketing planning, guiding readers through the process of developing effective strategies.
Competitive Analysis Techniques: Discusses methods for assessing the competitive landscape, equipping readers with tools to position their brands effectively.
User-Friendly Structure: Organized into clear sections and chapters, facilitating easy navigation and comprehension of key topics.
Case Studies and Examples: Includes real-world case studies and examples that illustrate the application of strategic marketing concepts in various industries.
Resource for Students and Professionals: Serves as both an academic textbook for students and a practical reference for marketing professionals seeking to enhance their strategic skills.

Conclusion: "Strategic Marketing: An Introduction, 2nd Edition" by Tony Proctor is an indispensable resource for anyone interested in mastering the principles of strategic marketing. By seamlessly integrating theory with practical insights, this book empowers readers to develop effective marketing strategies that can adapt to an ever-changing business environment. Its clear structure, comprehensive content, and real-world applications make it an essential tool for students and professionals alike, ensuring they are well-equipped to navigate the complexities of modern marketing.

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Writer ✤ Tony Proctor (Author)

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