Strategic Management 6th Edition By Frank Rothaermel
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 56119
- Number of Pages: 625
Rs.1,240.00
Rs.1,595.00
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Strategic Management, 6th Edition by Frank Rothaermel – A Comprehensive Guide to Business Strategy
Frank Rothaermel’s Strategic Management, 6th Edition is a highly regarded textbook that provides a deep understanding of business strategy and competitive advantage. Blending cutting-edge research with real-world case studies, this book covers essential strategic management concepts, including industry analysis, innovation, corporate strategy, and globalization. Designed for students, business professionals, and entrepreneurs, it offers a practical approach to making strategic decisions in today’s dynamic business environment.
Key Features:
✔ Comprehensive coverage of strategic management theories and frameworks
✔ Real-world case studies from leading global companies
✔ Emphasizes innovation, competitive advantage, and business growth strategies
✔ Updated content reflecting current industry trends and challenges
✔ Ideal for business students, executives, and entrepreneurs
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Writer ✤ Frank Rothaermel
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