Sales Management by Eugene M. Johnson , David L. Kurtz , Eberhard E. Scheuing
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 02017
Rs.450.00
Rs.650.00
Tags: Customer Relationship Management (CRM) , David L. Kurtz , Eberhard E. Scheuing , Eugene M. Johnson , Marketing and Sales , Sales Coaching , Sales Communication , Sales Decision Making , Sales Development , Sales Effectiveness , Sales Forecasting , Sales Growth , Sales Leadership , Sales Leadership Skills , Sales Management , Sales Management Textbook , Sales Management Theory , Sales Metrics , Sales Motivation , Sales Operations , Sales Organization , Sales Performance , Sales Planning , Sales Process , Sales Recruitment , Sales Strategy , Sales Targeting , Sales Team Management , Sales Team Structure , Sales Techniques , Sales Training
Sales Management
Author(s): Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing
Edition: Latest Edition
Paper Quality: Black & White Paper
Category: Business / Marketing / Sales
Recommended For: Sales Managers, Marketing Professionals, MBA Students, Sales Executives
Key Points:
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Comprehensive guide on managing a sales team and developing effective sales strategies
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Focuses on the importance of leadership in sales force management
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In-depth coverage of the sales planning process, recruitment, training, and motivation
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Explores the role of technology and CRM in modern sales management
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Practical examples and case studies to reinforce theoretical concepts
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Offers a balanced perspective on both B2B and B2C sales management
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Suitable for students and professionals seeking to enhance their knowledge of sales operations
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