Retailing Management 11th Edition by Michael Levy (Author)
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 36230
Rs.1,290.00
Rs.1,595.00
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"Retailing Management" 11th Edition by Michael Levy, Barton A. Weitz, and Dhruv Grewal is a comprehensive guide to the dynamic world of retail management. This edition provides an in-depth exploration of contemporary retail practices, strategies, and trends. It covers essential topics such as retail operations, consumer behavior, merchandising, and supply chain management. The book combines theoretical frameworks with practical insights, featuring real-world examples and case studies to illustrate key concepts. Updated with the latest industry developments, this edition serves as an invaluable resource for students, educators, and retail professionals aiming to understand and excel in the retail sector.
Key Points:
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Comprehensive Coverage: Provides a thorough overview of all key aspects of retail management, including operations, marketing, and strategy.
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Updated Content: Reflects the latest trends and developments in the retail industry, ensuring relevance in a rapidly evolving field.
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Consumer Behavior Insights: Explores consumer behavior in detail, helping retailers understand and respond to customer needs and preferences.
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Merchandising Strategies: Discusses effective merchandising strategies and practices for maximizing sales and profitability.
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Retail Operations: Covers essential aspects of retail operations, including store layout, inventory management, and supply chain logistics.
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Real-World Examples: Features case studies and examples from actual retail environments to illustrate theoretical concepts and best practices.
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Theoretical Frameworks: Integrates foundational theories of retail management with practical applications for a well-rounded understanding.
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Digital Retailing: Includes discussions on the impact of digital technologies and e-commerce on modern retail practices.
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Global Perspective: Offers insights into retail management practices from a global perspective, highlighting international trends and challenges.
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Educational Tools: Equipped with learning aids such as review questions, exercises, and discussion topics to enhance understanding and application.
Conclusion:
"Retailing Management" 11th Edition by Michael Levy, Barton A. Weitz, and Dhruv Grewal is an essential resource for anyone looking to master the complexities of retail management. Its comprehensive coverage, updated content, and practical insights make it invaluable for students, educators, and professionals aiming to succeed in the retail industry.
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Writer ✤
Michael Levy (Author), Barton A. Weitz (Author), Dhruv Grewal (Author)
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