Churchill/Ford/Walker's Sales Force Management by Greg W. Marshall Mark W Johnston
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 10493
- Number of Pages: 536
Rs.740.00
Rs.1,150.00
Tags: Churchill/Ford/Walker's Sales Force Management , Customer Relationship Management (CRM) , Greg W. Marshall , Mark W. Johnston , Marketing and Sales Integration , Sales Coaching , Sales Effectiveness , Sales Force , Sales Force Development , Sales Force Management , Sales Force Structure , Sales Forecasting , Sales Leadership , Sales Leadership Skills , Sales Management Textbook , Sales Metrics , Sales Motivation , Sales Operations , Sales Organization , Sales Performance , Sales Process , Sales Recruitment , Sales Strategy , Sales Targeting , Sales Team Management , Sales Techniques , Sales Territories , Sales Training , Selling and Sales Management
Sales Force Management
Author(s): Churchill / Ford / Walker | Greg W. Marshall, Mark W. Johnston
Binding: Paperback
Category: Business / Marketing / Sales Management
Recommended For: MBA, BBA, Sales Professionals, Marketing Students
Key Points:
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Classic and widely adopted textbook on sales force strategy
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Covers recruitment, training, motivation, and performance evaluation
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Emphasizes real-world examples and case studies
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Discusses the impact of technology and CRM systems
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Includes role of leadership in sales management
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Updated insights into global and ethical challenges in sales
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