Effective Public Relations (8th Edition) by Scott M. Cutlip (Author), Allen H. Center (Author), Ph.D. Broom, Glen M. (Author)

Publisher: INTERNATIONAL RELATIONS

Availability: In Stock
SKU: 07446
Number of Pages: 608

Rs.400.00

Rs.600.00

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Description

"Effective Public Relations (8th Edition) Subsequent Edition" is a comprehensive guide authored by Scott M. Cutlip, Allen H. Center, and Ph.D. Glen M. Broom, offering an in-depth exploration of the principles and practices essential for successful public relations strategies. This subsequent edition builds upon the esteemed legacy of its predecessors, providing updated insights and strategies to navigate the ever-evolving landscape of public relations in the modern age. With a wealth of experience and expertise, the authors delve into the intricacies of establishing and maintaining effective communication channels between organizations and their audiences, emphasizing the importance of authenticity, transparency, and adaptability in cultivating lasting relationships.

Within the pages of this book, readers will discover a treasure trove of knowledge and practical advice, ranging from foundational concepts to advanced techniques. Through real-world examples, case studies, and theoretical frameworks, the authors illuminate the key principles that underpin successful public relations campaigns. From crafting compelling narratives to leveraging digital platforms for maximum impact, this edition equips readers with the tools and strategies necessary to navigate the complexities of contemporary communication landscapes. Moreover, the book underscores the critical role of ethical considerations in public relations, emphasizing the importance of integrity and accountability in building trust and credibility with stakeholders.

Key Points:
1. Comprehensive coverage of principles and practices in public relations.
2. Updated insights and strategies reflecting the modern communication landscape.
3. Emphasis on authenticity, transparency, and adaptability for effective communication.
4. Practical guidance through real-world examples and case studies.
5. Exploration of ethical considerations and the importance of integrity in public relations.
6. Equips readers with tools and strategies for crafting compelling narratives and leveraging digital platforms.
7. Essential reading for students, professionals, and anyone seeking to master the art of public relations.

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Writer ✤ Scott M. Cutlip (Author), Allen H. Center (Author), Ph.D. Broom, Glen M. (Author)

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