A Textbook of Entrepreneurship For BS with Key Book - Famous
- Publisher: FAMOUS BOOKS
- Availability: In Stock
- SKU: 62238 R1 0533
- Number of Pages: 222
Rs.650.00
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📖 Title Name: A Textbook of Entrepreneurship For BS 4 Year Programme with Key Book (2nd Revised Edition)
✍️ Author: Dr Muhammad Riaz Gohar, Dr Muhammad Iqbal Butt
🏢 Publisher: FAMOUS BOOKS
🔹 Introduction:
A Textbook of Entrepreneurship is a comprehensive guide designed for BS 4-Year programs, aligned with the latest HEC and University of the Punjab syllabus (Semester 2 – GENT-101). Covering Weeks 1 to 16, this 2nd Revised Edition provides conceptual clarity, practical insights, and structured learning to help students understand entrepreneurship from idea generation to financial viability.
🔑 Key Points:
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Fully aligned with HEC and University of the Punjab latest syllabus.
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Covers complete Week 1–16 Semester 2 (GENT-101) content.
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Explains entrepreneurship history and foundational concepts.
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Detailed guidance on opportunity recognition and idea generation.
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Step-by-step feasibility analysis techniques.
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Practical framework for developing effective business models.
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Covers marketing strategies and competitor analysis.
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Comprehensive guide to writing and presenting business plans.
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Focus on ethical, legal foundations, and startup team building.
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Financial assessment tools for evaluating new venture viability.
🕌 Conclusion:
This textbook serves as an essential academic and practical resource for entrepreneurship students. With syllabus-based structure and real-world applications, it equips learners with the knowledge and skills to successfully plan, launch, and manage new ventures.
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