TikTok Boom: China's Dynamite App and the Superpower Race for Social Media by Chris Stokel-Walker (Author)

Publisher: COMPUTER SCIENCE

Availability: In Stock
SKU: 45999
Number of Pages: 288

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"TikTok Boom" by Chris Stokel-Walker explores the global phenomenon of TikTok and its impact on social media and geopolitics. Stokel-Walker, an investigative journalist, delves into the origins of TikTok, its rapid rise to prominence, and the controversies surrounding its ownership and influence. The book provides a comprehensive analysis of how TikTok has revolutionized digital content consumption, particularly among younger generations, and its implications for global digital trends.

Stokel-Walker examines the technological innovations and marketing strategies that propelled TikTok to become a cultural powerhouse. He discusses the platform's algorithmic prowess, which has reshaped the dynamics of social media engagement. Moreover, "TikTok Boom" explores the geopolitical tensions sparked by TikTok's Chinese ownership, reflecting broader concerns over data privacy and national security. Stokel-Walker's insightful narrative offers a balanced perspective on TikTok's transformative impact on social media landscapes worldwide.

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