Research Methods For Business: A Skill Building Approach 7th Edition by Uma Sekaran (Author)

Publisher: Business & Money

Availability: In Stock
SKU: 29586
Number of Pages: 448

Rs.400.00

Rs.545.00

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Description

"Research Methods for Business: A Skill Building Approach" offers a comprehensive guide tailored to equip readers with the necessary tools and techniques for conducting effective research in a business context. Authored by renowned scholars Uma Sekaran and Roger Bougie, this 7th edition combines theoretical insights with practical applications, making it an indispensable resource for both novice researchers and seasoned professionals. The book delves into various aspects of research methodology, from data collection and analysis to research design and interpretation, providing a holistic view of the research process within the business domain.

With a focus on skill development, this edition emphasizes hands-on learning through real-world examples and case studies. Readers are guided through the intricacies of quantitative and qualitative research methods, learning how to formulate research questions, select appropriate methodologies, and interpret findings with precision. The authors also explore ethical considerations in research, promoting responsible conduct and integrity in academic and professional settings. Whether pursuing academic endeavors or engaging in practical business research, this book serves as a valuable companion, empowering readers to navigate the complexities of research methodology with confidence.

Key Points:

Comprehensive coverage of research methodologies tailored for the business context.
Emphasis on skill-building through practical examples and case studies.
In-depth exploration of both quantitative and qualitative research techniques.
Guidance on ethical conduct and integrity in research practices.
Suitable for both novice researchers and seasoned professionals in academia and business.

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Writer ✤ Uma Sekaran (Author),
Roger Bougie (Author)

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