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📘 Title Name: Business and Professional Communication: Putting People First
✍️ Authors: Kory Floyd, Peter Cardon
📦 Quality: Black White Pakistan Print

🔹 Introduction:
This book presents a human-centric approach to business communication, emphasizing empathy, interpersonal skills, and effective messaging. Designed for both students and professionals, it bridges theory and practice in organizational settings.

🔑 Key Points:

  • Focuses on building authentic relationships in business communication.

  • Combines interpersonal, team, and public communication strategies.

  • Emphasizes emotional intelligence and ethical behavior.

  • Includes real-world examples and practical exercises.

  • Designed to enhance both written and verbal communication in professional settings.

🔚 Conclusion:
Kory Floyd and Peter Cardon have created a modern guide to business communication that prioritizes people and interpersonal dynamics. It’s ideal for mastering the soft skills necessary in today's collaborative and diverse workplace environments.

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