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Innovation Management and New Product Development 7th Edition by Paul Trott

  • Publisher: MANAGEMENT SCIENCES
  • Availability: In Stock
  • SKU: 46077
  • Number of Pages: 568

Rs.1,140.00

Rs.1,595.00

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Title: Innovation Management and New Product Development (7th Edition)
Author: Paul Trott
Binding: Paperback / Hardcover
Paper Quality: High-quality academic paper, well-structured with clear diagrams and illustrations
Category: Business Management / Innovation Management / Product Development
Recommended For: Business students, product managers, entrepreneurs, innovation leaders, and professionals in R&D and marketing.


Key Points:

  1. Comprehensive Coverage – Offers an in-depth understanding of innovation management and the process of new product development.

  2. Strategic Perspective – Explores innovation as a strategic tool for business growth and competitive advantage.

  3. Practical Insights – Features real-world examples, case studies, and best practices from successful companies.

  4. Updated Content – Reflects the latest trends and techniques in innovation management, including digital innovation.

  5. Interactive Learning – Includes end-of-chapter questions, exercises, and a strong focus on critical thinking.

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Writer                              Paul Trott (Author)

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