Innovation Management and New Product Development 7th Edition by Paul Trott (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 46077
Number of Pages: 568

Rs.1,140.00

Rs.1,595.00

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Description
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Description

"Innovation Management and New Product Development 7th Edition" authored by Paul Trott is an indispensable resource for students, academics, and professionals alike, delving deep into the dynamic realms of innovation and product development. With a wealth of updated insights, case studies, and practical frameworks, this edition offers a comprehensive exploration of the theories and practices shaping the contemporary landscape of innovation management. Trott's authoritative yet accessible writing style guides readers through the complexities of fostering innovation within organizations and effectively bringing new products to market. Drawing on the latest research and industry trends, this edition equips readers with the knowledge and tools necessary to navigate the ever-evolving challenges and opportunities in today's competitive business environment.

From conceptualization to commercialization, "Innovation Management and New Product Development" provides a holistic view of the innovation process, emphasizing the critical interplay between strategy, technology, and market dynamics. Through in-depth analysis and real-world examples, Trott elucidates key concepts such as open innovation, design thinking, and disruptive innovation, empowering readers to develop innovative strategies that drive sustainable growth and competitive advantage. Whether you're a seasoned innovation practitioner or a newcomer to the field, this edition offers invaluable insights and practical guidance to navigate the complexities of innovation management and excel in the fast-paced world of new product development.

Key points:

Comprehensive coverage of innovation management theories and practices.
Updated case studies and examples from various industries.
Emphasis on strategic approaches to innovation and product development.
Incorporation of the latest research and industry trends.
Practical frameworks and tools for fostering innovation and bringing new products to market.
Insightful analysis of key concepts such as open innovation and design thinking.
Suitable for students, academics, and professionals seeking to enhance their understanding and application of innovation management principles.

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Writer ✤ Paul Trott (Author)

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