Innovation Management and New Product Development 7th Edition by Paul Trott
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 46077
- Number of Pages: 568
Rs.1,140.00
Rs.1,595.00
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Title: Innovation Management and New Product Development (7th Edition)
Author: Paul Trott
Binding: Paperback / Hardcover
Paper Quality: High-quality academic paper, well-structured with clear diagrams and illustrations
Category: Business Management / Innovation Management / Product Development
Recommended For: Business students, product managers, entrepreneurs, innovation leaders, and professionals in R&D and marketing.
Key Points:
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Comprehensive Coverage – Offers an in-depth understanding of innovation management and the process of new product development.
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Strategic Perspective – Explores innovation as a strategic tool for business growth and competitive advantage.
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Practical Insights – Features real-world examples, case studies, and best practices from successful companies.
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Updated Content – Reflects the latest trends and techniques in innovation management, including digital innovation.
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Interactive Learning – Includes end-of-chapter questions, exercises, and a strong focus on critical thinking.
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Writer ✤ Paul Trott (Author)
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