"Principles of Marketing 19th Edition" by Philip Kotler and Gary Armstrong is the latest edition of the leading textbook in the field of marketing. This book presents the foundational principles...
The Copywriting Sourcebook: How to Write Better Copy, Faster—For Everything from Ads to Websites by Andy Maslen is an essential guide for aspiring and experienced copywriters alike. This comprehensive resource...
"The Practice" by Seth Godin is a profound exploration of creativity, productivity, and the journey of bringing creative work into the world. Renowned for his insights into marketing and entrepreneurship,...
"This Is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin is a groundbreaking book that reshapes the way we understand and approach marketing. Godin, a...