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"Consumer Behavior" by John C. Mowen and Michael Minor is an authoritative text that provides a comprehensive analysis of the various factors influencing consumer actions and decision-making processes. The book...
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Consumer Behavior 5th Edition John C Mowen
Cultural Theory: The Key Concepts (Routledge Key Guides) 2nd EditionAuthors: Andrew Edgar, Peter Sedgwick IntroductionCultural Theory: The Key Concepts is an essential reference guide that provides clear definitions and explanations...
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