Products

"Basic Marketing: A Marketing Strategy Planning Approach" by William D. Perreault Jr., Joseph P. Cannon, and E. Jerome McCarthy provides a comprehensive guide to understanding the fundamentals of marketing strategy...

In "Consumer Behavior and Advertising Management" by Matin Khan, the intricate relationship between consumer behavior and effective advertising strategies is thoroughly explored. Understanding consumer behavior is pivotal for advertisers to...

Differential geometry is a branch of mathematics that applies calculus and linear algebra to study geometric properties. It focuses on smooth surfaces and their intrinsic and extrinsic properties, providing a...

This book provides a comprehensive overview of the latest theories, practices, and methodologies in employee training and development. It emphasizes the importance of strategic training, the role of technology in...