Advance Mass Communication Journalism by Imtiaz Shahid

This book is a comprehensive guide designed to assist candidates preparing for competitive exams such as CSS, PMS, and PCS. Authored by Imtiaz Shahid, it provides a deep dive into mass communication and journalism, covering both traditional concepts and emerging trends in the field.

Key Features of the Book

1. Introduction to Mass Communication
   Explains the fundamental concepts, models, and processes of mass communication, including its role in society.

2. Journalism Fundamentals
   Covers principles of journalism, news values, ethics, and the role of journalists in modern society.

3. Emerging Trends in Media
   Discusses new developments such as digital journalism, social media influence, and data journalism, keeping the reader updated with current industry standards.

4. Mass Media Theories
   Explains key theories like the Agenda-Setting Theory, Uses and Gratifications Theory, and Cultivation Theory, providing a solid theoretical foundation.

5. Media in Pakistan
   Highlights the development of media in Pakistan, including historical milestones, challenges, and the role of regulatory authorities.

6. Communication Models
   Features diagrams and explanations of classic models such as Shannon-Weaver, Lasswell’s Model, and Schramm’s Interactive Model.

7. Media Ethics and Laws
   Discusses journalistic ethics, freedom of the press, and key laws regulating the media industry in Pakistan.

8. Current Affairs and Media Trends
   Incorporates analysis of current issues and how they are shaped by media narratives, enhancing the candidate's understanding of real-world applications.

9. MCQs and Practice Questions
   Includes objective-type questions and short notes for quick revision and self-assessment.

10. Study Tips and Exam Strategies
    Offers practical advice on how to prepare for mass communication and journalism sections in competitive exams.

Conclusion

Advance Mass Communication & Journalism (Introducing New Trends) is an essential resource for students and professionals aspiring to excel in journalism and mass communication-related competitive exams. With its well-rounded content and focus on new media trends, it ensures candidates are equipped to tackle both theoretical and practical aspects of the subject.

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Writer                 ✤      Imtiaz Shahid,

Publishers           ✤      ADVANCED PUBLISHERS 

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