This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 41997
Number of Pages: 288

Rs.250.00

Rs.350.00

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"This Is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin is a groundbreaking book that reshapes the way we understand and approach marketing. Godin, a marketing guru and prolific author, challenges traditional notions of marketing by focusing on the human elements of empathy, trust, and connection. He emphasizes that successful marketing is not about the product, but about the stories we tell and the connections we build with our audience. This book is a call to marketers to shift their perspective from mass marketing to meaningful engagement.

Godin's insights reveal that effective marketing requires seeing and understanding the needs, desires, and emotions of your audience. He provides a comprehensive guide on how to identify your audience, build trust, and create value that resonates deeply with them. By teaching marketers to see through the eyes of their customers, Godin offers a path to authentic and impactful marketing. "This Is Marketing" is an essential read for anyone looking to make a genuine impact in their marketing efforts and build lasting relationships with their audience.

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