Strategic Management An Integrated approach by Charles W. L. Hill
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 24310 R1 0529
- Number of Pages: 680
Rs.2,150.00
Rs.2,590.00
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Title Name: Strategic Management: An Integrated Approach
✍️ Author: Charles W. L. Hill, Gareth R. Jones, Melissa A. Schilling
🔹 Introduction:
Strategic Management: An Integrated Approach by Charles W. L. Hill, Gareth R. Jones, and Melissa A. Schilling is a leading textbook that provides a comprehensive understanding of strategic management in modern organizations. The book integrates strategic analysis, competitive positioning, innovation, and organizational performance with real-world business examples and case studies. It is widely used in business schools for BBA, MBA, and management programs.
🔑 Key Points:
- Comprehensive coverage of strategic management concepts and business strategy.
- Explains strategic analysis, competitive advantage, and organizational performance.
- Covers innovation, global strategy, corporate governance, and business ethics.
- Includes practical case studies and real-world business applications.
- Ideal for BBA, MBA, management students, and business professionals.
🕌 Conclusion:
This book is an essential resource for understanding strategic management and organizational success in today's competitive business environment. Its integrated approach and practical insights make it highly valuable for academic learning and professional development.
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