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Strategic Management: A Competitive Advantage Approach

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 54549 R1 0529
Number of Pages: 680

Rs.1,490.00

Rs.1,650.00

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Description

Title Name: Strategic Management: A Competitive Advantage Approach
✍️ Author: Fred David, Forest David

🔹 Introduction:
Strategic Management: A Competitive Advantage Approach by Fred David and Forest David is a widely used textbook that provides a practical and comprehensive understanding of strategic management concepts. The book explains how organizations develop competitive advantages through effective planning, implementation, and evaluation of business strategies. It combines real-world examples with modern strategic frameworks, making it an excellent resource for business and management students.

🔑 Key Points:

Comprehensive coverage of strategic management theories and practices.
Explains strategic planning, implementation, and evaluation processes.
Focuses on building and sustaining competitive advantage in organizations.
Includes practical business examples and case-based learning approaches.
Ideal for BBA, MBA, management students, and competitive exam preparation.

🕌 Conclusion:
This book is an essential resource for understanding strategic management and business decision-making. Its practical approach and updated concepts make it highly valuable for students, educators, and business professionals seeking success in modern organizations.

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06/16/2026

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