Research Methods for Business Students 9th Edition by Mark N. K. Saunders (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 53508
Number of Pages: 888
Publication Date: 2023-03-28

Rs.1,690.00

Rs.2,095.00

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Description

"Research Methods for Business Students" (9th Edition) by Mark N. K. Saunders, Philip Lewis, and Adrian Thornhill is a crucial resource for business students aiming to understand and apply effective research methodologies in their studies. This updated edition reflects the latest trends and advancements in research practices, providing a thorough exploration of the research process from inception to conclusion. It covers essential topics, including crafting research questions, selecting appropriate research designs, and utilizing both qualitative and quantitative research methods. The book emphasizes practical application through real-world examples, case studies, and interactive exercises that engage students in the learning process. The authors also stress the importance of ethical considerations in research, empowering students to conduct responsible studies that have a meaningful impact in the business world.

Keypoints:

Thorough Coverage: The book encompasses every aspect of the research process, ensuring students gain a comprehensive understanding of research methodologies.
Current Trends: The 9th edition incorporates the most recent developments and practices in business research, keeping students informed and relevant.
Focus on Practicality: The emphasis on applying research methods to real-world business scenarios equips students with essential skills for their careers.
Qualitative and Quantitative Insights: The authors provide detailed guidance on both research approaches, enabling students to choose the most effective method for their projects.
Engaging Learning Tools: The inclusion of case studies and interactive exercises fosters critical thinking and enhances the learning experience.
Data Analysis Guidance: The book offers clear explanations of various data analysis techniques, improving students' ability to interpret and present their findings.
Ethics in Research: A dedicated discussion on ethical considerations prepares students to conduct research responsibly and with integrity.
Useful Appendices: The book features templates and checklists that serve as practical resources for structuring research projects effectively.
Logical Structure: The organization of the content promotes ease of navigation, making complex topics more accessible.
Broad Applicability: While tailored for business students, the methodologies discussed can be applied across diverse academic disciplines, enhancing the book's utility.

Conclusion:

"Research Methods for Business Students" (9th Edition) is an indispensable guide for aspiring business professionals looking to master research methodologies. With its blend of theoretical insights and practical applications, along with a strong emphasis on ethics, this book equips students to conduct impactful research, making it a vital addition to their academic toolkit.

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Writer ✤
Mark N. K. Saunders (Author), Philip Lewis (Author), Adrian Thornhill (Author)

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