Research Methods for Business Students 8th Edition by Mark N. K. Saunders (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 46355
Number of Pages: 850

Rs.1,640.00

Rs.2,295.00

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Description

"Research Methods for Business Students" (8th Edition) by Mark N. K. Saunders, Philip Lewis, and Adrian Thornhill is an essential resource for business students aiming to grasp the intricacies of research methodologies. This edition is meticulously updated to incorporate contemporary research practices, providing a thorough exploration of the entire research process. It addresses crucial topics such as formulating research questions, selecting appropriate research designs, employing qualitative and quantitative methods, and analyzing data effectively. With an emphasis on practical application, the book includes real-world case studies, interactive exercises, and examples that make complex concepts accessible. The authors emphasize ethical considerations in research, empowering students to conduct responsible and impactful studies that are relevant in today's dynamic business environment.

Keypoints:

Comprehensive Coverage: The book details every stage of the research process, from planning to reporting, ensuring students develop a well-rounded understanding.
Updated Practices: The 8th edition features the latest trends and methodologies, making it relevant to current business research scenarios.
Practical Applications: Emphasizes real-world application, equipping students with the skills needed to conduct meaningful research in various business contexts.
Qualitative and Quantitative Approaches: Provides in-depth insights into both research methods, allowing students to select the most suitable approach for their specific studies.
Interactive Learning: Incorporates exercises and case studies that foster critical thinking and practical application of research principles.
Data Analysis Techniques: Offers clear guidance on various data analysis methods, enhancing students' ability to interpret and present their research findings.
Ethical Considerations: Discusses the significance of ethics in research, preparing students to conduct responsible and ethical studies.
Resourceful Appendices: Includes helpful resources such as templates and checklists to aid students in structuring their research projects effectively.
Logical Organization: The clear structure and flow of chapters facilitate easy navigation and comprehension of complex topics.
Cross-Disciplinary Relevance: While focused on business, the research principles are applicable to various academic disciplines, enhancing the book's versatility.

Conclusion:

"Research Methods for Business Students" is an invaluable guide for business students who seek to master research methodologies. Its practical focus, comprehensive coverage, and ethical considerations ensure that students are well-prepared to conduct thorough and impactful research, making it an indispensable resource in their academic and professional journeys.

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Writer ✤
Mark N. K. Saunders (Author), Philip Lewis (Author), Adrian Thornhill (Author)

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