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Marketing: An Introduction, Global Edition 14th Edition by Gary Armstrong

  • Publisher: MANAGEMENT SCIENCES
  • Availability: In Stock
  • SKU: 45827
  • Number of Pages: 672

Rs.1,320.00

Rs.1,695.00

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Marketing: An Introduction, Global Edition 14th Edition by Gary Armstrong, Philip Kotler, and Marc Oliver Opresnik is a comprehensive textbook that introduces students to the fundamental concepts and practices of marketing in today's global marketplace. This edition emphasizes practical applications and real-world examples to help students understand how marketing works in the dynamic and interconnected global environment. With its clear explanations, engaging examples, and focus on current trends and technologies, this book is an essential resource for students and professionals alike.

Key Points:

  • Fundamental Concepts: Provides a thorough introduction to core marketing principles, including consumer behavior, market segmentation, positioning, and the marketing mix.
  • Global Perspective: Emphasizes the importance of understanding global markets and strategies, reflecting the interconnected nature of modern business.
  • Real-World Examples: Uses numerous case studies and examples from various industries to illustrate marketing concepts in action and demonstrate their practical applications.
  • Current Trends and Technologies: Covers the latest trends in digital marketing, social media, and data analytics, ensuring that readers are up-to-date with the current marketing landscape.
  • Engaging Learning Tools: Includes chapter summaries, key terms, review questions, and practical exercises to enhance learning and retention of marketing concepts.

Conclusion: Marketing: An Introduction, Global Edition 14th Edition by Gary Armstrong, Philip Kotler, and Marc Oliver Opresnik is an invaluable resource for anyone studying or working in marketing. Its comprehensive coverage, global perspective, and focus on real-world applications make it an essential guide for understanding and succeeding in the dynamic field of marketing.

Writer                             Gary Armstrong (Author), Philip Kotler (Author),                                             Marc Oliver Opresnik (Author)

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