International Marketing and Export Management 7th Edition by Gerald Albaum (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 50367
Number of Pages: 990

Rs.1,850.00

Rs.2,395.00

Tags: affordable prices , best books , best books online , best online store , Best Price , best prices , Best Selling Books , best shop , Book shopping , bookshop , bookshop Multan , bookshop near me , bookshop online , bookshop online Multan , bookshopPakistan , BUY ONLINE , buy online books , Cross-Cultural Marketing , digital shopping , digital shopping Best Selling Books , Export Channels , Export Compliance , Export Documentation , Export Financing , Export Logistics , Export Management , Export Management Practices , Export Market Analysis , Export Market Development , Export Market Development Strategies , Export Market Entry , Export Market Entry Strategies , Export Market Research , Export Market Segmentation , Export Market Strategies , Export Operations , Export Planning , Export Pricing , Export Promotion , Export Regulations , Export Strategy , Global Business , Global Market Analysis , Global Market Entry , Global Market Entry Strategies , Global Market Expansion , Global Market Research , Global Marketing Management , Global Marketing Strategies , Global Marketing Trends , good books , good books online , good booksonline , International Branding , International Distribution , International Expansion , International Market Entry , International Market Selection , International Market Trends , International Marketing , International Marketing Communications , International Marketing Mix , International Marketing Planning , International Sales , International Trade , Internet Shop , Largest Online Bookstore in Pakistan , latest books online , Market Entry Barriers , Market Entry Modes , Market Entry Strategies , Market Research , Market Segmentation , one stop shop , online , ONLINE BOOKS , Online Books Shop , online books store , Online Bookshop , Online Bookshop Pakistan , online bookstore , online shop , online shopping , Online Shopping Pakistan , onlinebooks , OnlineShoppingPakistan , Pakistan Bookshop , PakistanBookshop , PakistanOnlineShopping , price cut , price-friendly Comprehensive , ReasonablePrice , reduced price , secure shopping , Shopping , ShopSmartPakistan , Virtual Shop

Description
Reviews

Description

"International Marketing and Export Management, now in its 7th Edition, authored by Gerald Albaum and Edwin Duerr, provides an authoritative and comprehensive overview of the intricacies of global marketing strategies and export management. With the ever-expanding scope of international business, this edition offers updated insights and practical guidance to navigate the complexities of international markets. The authors, renowned experts in the field, offer a blend of theoretical frameworks, real-world examples, and practical tools to equip readers with the knowledge and skills necessary to succeed in today's global marketplace.

In this edition, Albaum and Duerr delve into crucial topics such as market entry strategies, cultural considerations, international distribution channels, and global branding strategies. Through in-depth analysis and case studies, readers gain a nuanced understanding of the challenges and opportunities inherent in international marketing and export management. Whether you're a student, practitioner, or academic, this edition serves as an indispensable resource for understanding the dynamics of global business and devising effective strategies to achieve international market success."

Key points:

Updated insights and practical guidance for navigating global markets.
Blend of theoretical frameworks, real-world examples, and practical tools.
Coverage of crucial topics including market entry strategies, cultural considerations, and global branding.
In-depth analysis and case studies provide a nuanced understanding of international marketing challenges.
Suitable for students, practitioners, and academics seeking to succeed in global business.
════ ⋆★⋆ ═══

Writer ✤ Gerald Albaum (Author), Edwin Duerr (Author)

Reviews