International Marketing 18th Edition by Philip R. Cateora
- Publisher: INTERNATIONAL BOOKS
- Availability: In Stock
- SKU: 25847
- Number of Pages: 720
Rs.1,490.00
Rs.1,675.00
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International Marketing (18th Edition) by Philip R. Cateora, John Graham, and Mary C. Gilly provides an extensive exploration of the principles and practices of international marketing. This updated edition offers comprehensive insights into the complexities of marketing across global markets, emphasizing the impact of cultural, economic, and political factors on international business strategies. The book integrates real-world case studies and current trends to equip students and professionals with the knowledge needed to navigate the global marketplace effectively.
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Comprehensive Coverage of International Markets: The book provides a thorough overview of marketing strategies and practices applicable to various international markets, addressing the unique challenges and opportunities in global business.
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Focus on Cultural and Economic Factors: Emphasizes the importance of understanding cultural differences and economic conditions in shaping international marketing strategies.
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Updated with Current Trends: Incorporates recent developments and trends in international marketing, ensuring that readers are informed about the latest practices and theories.
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Real-World Case Studies: Includes practical case studies that illustrate how international marketing concepts are applied in real business scenarios.
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Integration of Theoretical and Practical Knowledge: Balances theoretical frameworks with practical insights, making it a valuable resource for both academic and professional purposes.
Conclusion: "International Marketing (18th Edition)" is a vital resource for anyone involved in global business. Its comprehensive coverage, focus on cultural and economic factors, and integration of current trends and real-world case studies make it an indispensable guide for understanding and succeeding in international markets. This edition equips readers with the tools needed to develop effective marketing strategies in a global context.
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Writer ✤ Philip R. Cateora, John Graham, Mary C. Gilly
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