International Business 8th Edition by Simon Collinson (Author)
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 51096
- Number of Pages: 724
Rs.1,410.00
Rs.1,795.00
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International Business 8th Edition by Simon Collinson, Rajneesh Narala, and Alan M. Rugman offers a comprehensive examination of the dynamic and complex field of international business. This edition delves into the latest global trends, market shifts, and technological advancements that influence international trade and investment. The authors provide in-depth analyses of key concepts such as globalization, international market entry strategies, cross-cultural management, and the impact of multinational corporations on global economies. By integrating real-world examples and case studies, the book equips students and professionals with practical insights and tools necessary for navigating the global business environment.
Building on the strengths of previous editions, the 8th edition introduces new chapters and updated content reflecting recent developments in international business. The authors emphasize the importance of sustainability, ethics, and corporate social responsibility in international operations. Additionally, the book explores the challenges and opportunities presented by emerging markets, digitalization, and geopolitical changes. Designed for both undergraduate and graduate courses, as well as for practitioners seeking to enhance their understanding of global business dynamics, this edition serves as an invaluable resource for comprehending and mastering the complexities of international business.
keypoints:
- Comprehensive examination of international business trends and dynamics.
- In-depth analyses of globalization, market entry strategies, and cross-cultural management.
- Integration of real-world examples and case studies.
- New chapters and updated content on recent developments.
- Emphasis on sustainability, ethics, and corporate social responsibility.
- Exploration of emerging markets, digitalization, and geopolitical changes.
- Suitable for undergraduate, graduate courses, and professionals in the field.
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Writer ✤
Simon Collinson (Author), Rajneesh Narala (Author), Alan M. Rugmann
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