Integrated Advertising, Promotion, and Marketing Communications 9th Edition by Kenneth Clow (Author)
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 46939
- Number of Pages: 472
Rs.1,190.00
Rs.1,495.00
Tags: 9th Edition , advertising and promotion guide , advertising campaigns , advertising management , advertising theory and practice , best books , Best Price , Best Selling Books , brand management , branding strategies , business marketing textbook , communication strategy textbook , consumer behavior marketing , corporate communication , digital campaign strategies , digital marketing textbook , Donald Baack marketing , global marketing trends , IMC 9th edition , Integrated Advertising 9th Edition , integrated marketing communications , Kenneth Clow book , marketing case studies , marketing communication strategies , marketing communications book , marketing fundamentals , marketing management book , marketing strategy book , marketing students book , media planning guide , online advertising guide , Online Bookshop , Pakistan print book , promotional mix , public relations guide , sales promotion strategies , social media marketing book , white paper edition
📖 Title Name: Integrated Advertising, Promotion, and Marketing Communications (9th Edition)
✍️ Authors: Kenneth Clow, Donald Baack
📦 Quality: White Paper Pakistan Print
🔹 Introduction:
Integrated Advertising, Promotion, and Marketing Communications (9th Edition) by Kenneth Clow and Donald Baack provides a comprehensive understanding of modern marketing communication strategies. The book explains how advertising, digital marketing, public relations, and promotional tools work together to create strong brand messaging in today’s competitive business environment.
🔑 Key Points:
-
Explains the concept of Integrated Marketing Communications (IMC) in detail.
-
Covers traditional and digital advertising strategies.
-
Focuses on branding, consumer behavior, and media planning.
-
Includes real-world case studies and practical marketing examples.
-
Highlights social media, online campaigns, and global marketing trends.
🕌 Conclusion:
This 9th edition serves as an essential resource for marketing students and professionals. It bridges theory and practice, helping readers design effective advertising and promotional campaigns that deliver measurable results in the modern marketplace.
Related Products
Rs.899.00
Rs.999.00
Rs.1,570.00
Rs.1,850.00
Rs.1,320.00
Rs.1,500.00
Rs.799.00
Rs.900.00
Rs.950.00
Rs.1,145.00
Rs.720.00
Rs.800.00
Rs.2,250.00
Rs.2,500.00
