E-commerce Business Technology Society 18th Edition by Kenneth C Laudon

📘 Title Name: E-Commerce: Business, Technology, Society (18th Edition)
✍️ Authors: Kenneth C. Laudon, Carol Guercio Traver
📦 Quality: White Paper – Pakistan Print

🔹 Introduction:
E-Commerce: Business, Technology, Society (18th Edition) by Kenneth C. Laudon and Carol Traver is a leading academic textbook that explains how digital business works in the modern world. It provides a complete understanding of the technological foundations, business strategies, and societal impacts of online commerce, helping students and professionals understand the digital economy and the future of online business.

🔑 Key Points:

• Covers modern e-commerce business models and revenue systems.

• Explains the technological infrastructure powering online markets and payment systems.

• Highlights security, privacy, and ethical issues in digital business.

• Discusses emerging trends like AI commerce, social commerce, and digital transformation.

• Includes real-world case studies, global examples, and industry data.

🕌 Conclusion:
The 18th Edition of E-Commerce: Business, Technology, Society is a complete and updated guide for anyone aiming to study or pursue careers in digital business. It connects theory with real-world online commerce trends, enabling readers to understand how technology, markets, and society shape today’s e-business landscape.