Customer Relationship Management: Concept, Strategy and Tools 2nd Edition by V. Kumar (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 50365
Number of Pages: 379

Rs.820.00

Rs.1,095.00

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Description
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Description

"Customer Relationship Management: Concept, Strategy and Tools" presents a comprehensive guide to navigating the intricate landscape of CRM, authored by V. Kumar and Werner Reinartz. In this eagerly anticipated 2nd Edition, the authors delve into the fundamental principles, strategic approaches, and practical tools essential for cultivating successful customer relationships in today's dynamic business environment. Through a blend of theoretical insights and real-world case studies, this book serves as an invaluable resource for businesses seeking to optimize their CRM efforts and drive sustainable growth.

Kumar and Reinartz begin by elucidating the core concepts of CRM, providing readers with a solid foundation to understand the intricacies of customer relationship management. From the importance of customer-centricity to the role of data-driven strategies, the authors explore how CRM serves as a fundamental pillar in fostering lasting connections with customers. Building upon this conceptual framework, they delve into the strategic aspects of CRM, offering actionable insights into crafting effective CRM strategies tailored to meet the unique needs of diverse customer segments.

In the second part of the book, Kumar and Reinartz delve into the practical tools and techniques essential for implementing and optimizing CRM initiatives. From CRM software solutions to customer analytics platforms, readers gain valuable insights into leveraging technology to enhance customer engagement, streamline processes, and drive business outcomes. Additionally, the authors explore emerging trends and innovations shaping the future of CRM, equipping readers with the knowledge and foresight needed to stay ahead in an ever-evolving marketplace.

Key points:
1. Comprehensive overview of CRM concepts, strategies, and tools.
2. Practical insights into implementing effective CRM initiatives.
3. Exploration of emerging trends and technologies shaping the future of customer relationship management.

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Writer ✤
V. Kumar (Author), Werner Reinartz (Author)

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