Business Research Methods By Mukesh Kumar

"Business Research Methods" by Mukesh Kumar, Salim Abdul Talib, and T. Ramayah is a seminal work providing a comprehensive guide to conducting research in the business domain. It covers various aspects of research methodologies, from conceptualization to data analysis, offering valuable insights and practical tips for researchers and practitioners alike.

Key Points:

1. Research Process Overview The book presents a structured approach to the research process, guiding readers through each stage from problem identification to report writing.

2. Research Design It delves into the intricacies of research design, discussing various types of designs such as experimental, survey, and case study, along with their applications and limitations.

3. Sampling Techniques Sampling techniques are thoroughly explored, including probability and non-probability sampling methods, aiding researchers in selecting appropriate sampling strategies for their studies.

4. Data Collection Methods The text covers a wide array of data collection methods, from questionnaires and interviews to observational techniques, offering guidance on their implementation and best practices.

5. Data Analysis Statistical analysis techniques are elucidated, including descriptive and inferential statistics, ensuring researchers have the necessary tools to analyze their data effectively.

6. Qualitative Research Qualitative research methodologies are discussed in detail, providing insights into approaches such as grounded theory, phenomenology, and case study research.

7. Quantitative Research Quantitative research methods are explored, including experimental and survey research, with emphasis on hypothesis testing and statistical analysis.

8. Ethical Considerations The book addresses ethical considerations in research, emphasizing the importance of maintaining integrity, confidentiality, and informed consent throughout the research process.

9. Writing and Presenting Research Guidance is provided on writing research proposals, reports, and academic papers, as well as presenting findings effectively through oral presentations and visual aids.

10. Practical Applications Real-world examples and case studies are incorporated throughout the text, illustrating how research methods can be applied in various business contexts, enhancing understanding and applicability.

In conclusion, "Business Research Methods" by Mukesh Kumar, Salim Abdul Talib, and T. Ramayah serves as an invaluable resource for researchers, students, and professionals seeking to navigate the complexities of conducting research in the business field, offering comprehensive coverage of research methodologies and practical insights for successful research endeavors.

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Writer                 ✤    Mukesh Kumar ,Salim Abdul Talib ,T Ramayah