Yes! 50 Secrets from the Science of Persuasion
- Publisher: MANAGEMENT SCIENCES
- Availability: In Stock
- SKU: 40066
- Number of Pages: 250
Rs.440.00
Rs.650.00
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Yes! 50 Secrets from the Science of Persuasion
Author: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Binding: Paperback
Paper Quality: A5 Matt Paper
Category: Psychology / Marketing / Business Communication
Recommended For: Students of psychology, business professionals, marketers, salespeople, and anyone interested in the science of influence and persuasion.
Key Points
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Science-Based Techniques – Draws from decades of psychological research to present 50 practical, evidence-backed persuasion strategies.
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Co-Authored by a Persuasion Expert – Includes insights from Dr. Robert Cialdini, the renowned expert behind Influence: The Psychology of Persuasion.
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Real-World Applications – Each technique is illustrated with real-world examples from business, advertising, and social settings.
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Concise and Practical – Easy-to-understand chapters that offer actionable tips for influencing others in everyday life and work.
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Broad Audience Appeal – Designed for both professionals and general readers looking to become more persuasive and influential.