The Startup Way: How Modern Companies Use Entrepreneurial Management by Eric Ries (Author)

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 52481
Number of Pages: 400

Rs.250.00

Rs.345.00

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"The Startup Way: How Modern Companies Use Entrepreneurial Management" by Eric Ries delves into the dynamic world of entrepreneurship within the corporate landscape. Ries, renowned for his groundbreaking work in the Lean Startup methodology, explores how traditional companies can harness the principles of entrepreneurship to drive innovation, agility, and sustainable growth. Through insightful analysis and real-world examples, Ries illustrates how modern organizations can adopt entrepreneurial management practices to navigate the complexities of the digital age and thrive in an ever-evolving marketplace. From embracing experimentation to fostering a culture of continuous improvement, "The Startup Way" offers a roadmap for companies seeking to remain competitive and resilient in the face of uncertainty.

At the heart of Ries's framework lies the concept of Lean Startup, emphasizing rapid iteration, validated learning, and customer-centricity. Key themes include the importance of embracing risk-taking, empowering teams to innovate, and cultivating a mindset of adaptability and agility. By integrating entrepreneurial management principles into their DNA, companies can unlock new opportunities, accelerate innovation, and drive sustainable growth in today's fast-paced business environment. "The Startup Way" serves as a guiding light for organizations seeking to embrace change, cultivate a culture of innovation, and chart a course towards long-term success in the digital era.

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