The E Myth Revisited by Michael E Gerber

Publisher: MANAGEMENT SCIENCES

Availability: In Stock
SKU: 45640
Number of Pages: 288

Rs.220.00

Rs.300.00

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"The E Myth Revisited" by Michael E. Gerber explores the entrepreneurial myth and offers insights into building a successful business through systems and processes. Gerber dispels the common misconceptions about entrepreneurship, emphasizing the importance of working on your business rather than in it. Drawing on his experience, he presents a systematic approach to business development, urging entrepreneurs to adopt a franchise-like mindset for scalability and efficiency.

Key Points:
- Entrepreneurial Myth: Gerber discusses how many entrepreneurs fail because they focus solely on their technical skills rather than developing a business system.
- Working On vs. In: He distinguishes between working on the business (strategic planning, systems development) and working in the business (daily operations).
- Franchise Model: The book advocates for treating your business as if it were a franchise prototype, with standardized processes for consistent results.
- Importance of Systems: Gerber highlights the significance of creating and implementing systems that allow the business to operate efficiently and independently of its owner.
- Small Business Success: Through practical examples and case studies, Gerber illustrates how small businesses can achieve longevity and success by applying these principles.

Conclusion: "The E Myth Revisited" offers a compelling framework for entrepreneurs to rethink their approach to business ownership, emphasizing the transformative power of systematizing operations. By adopting a strategic mindset and focusing on scalable systems, entrepreneurs can position themselves for sustainable growth and long-term success in their ventures.

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Writer ✤ Michael E Gerber

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